Dr. Feng Lin | Hospitality Management | Research Excellence Award

Feng Lin is a lecturer in tourism and hospitality management whose work bridges consumer psychology, product design, and sustainable consumption in tourism and foodservice contexts. He holds a doctoral degree in hospitality and tourism management and has extensive teaching and research experience across China, Korea, and Thailand. His research focuses on tourism and hospitality marketing, museum consumption, cannabis-infused food and beverages, emotions, and protection motivation theory, with strong expertise in big data analysis and advanced quantitative methods such as PLS-SEM and multivariate data analysis. Feng Lin has published widely in leading international journals and has presented his research at major academic conferences. He has contributed to teaching at undergraduate and postgraduate levels in both English and Chinese, covering marketing, statistics, and research methodology. In addition to his academic roles, he actively serves as a peer reviewer for several high-impact international journals in tourism, hospitality, psychology, and social sciences.