Goa Institute of Management | India
Shashank Singh Pawar is a PhD candidate (FPM) in Marketing at the Goa Institute of Management, with education in Mechanical Engineering (B.E.) and Industrial Engineering & Management (M.E.). His current research focuses on Human-Computer Interaction, Anthropomorphism, and Consumer Behavior. According to Scopus profile, he has 5 in h-index, 2 in i10-index, 1 total citations, and 1 documents listed. He has published in reputed outlets, including Computers in Human Behavior, and multiple conference proceedings addressing avatar interactions, generational differences, and the psychology of consumer-AI interactions. Also, he serves as a reviewer for the International Journal of Consumer Studies (Wiley) and for INDAM, and has attended workshops in experimental design, teaching pedagogy, and research methods. His working papers explore the role of appeals in gifting behavior and the effects of avatar realism in consumer interactions. Prior to his doctoral work, he was Assistant Professor at Chameli Devi Group of Institutions, Indore . His academic achievements include a Best Paper Runner-up award at the 9th Indian Academy of Management (INDAM) Conference, among other recognitions
From efficiency to immersion: understanding generational differences in avatar interactions