Dr. Taewoo Kim is a Senior Lecturer in the Marketing Department at the University of Technology Sydney, where he has established a strong academic presence through his research, teaching, and service leadership. His scholarly work focuses on emerging technologies and consumer behavior, a field in which he has produced 9 published documents, accumulated 540 citations, and achieved an h-index of 5, reflecting the growing influence and reach of his research. Dr. Kim has contributed as a reviewer for leading journals such as Nature Communications, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Service Research, Journal of Retailing, and Personality and Social Psychology Bulletin, and he serves on the Editorial Board of the Asia Marketing Journal. His research excellence has been recognized through competitive grants, including awards from the UTS Business Research Fund, the Marketing Science Institute, and the Indiana University Dean’s Research Fund. As an educator, Dr. Kim has developed and delivered courses spanning Digital Marketing, Emerging Technologies, Entrepreneurial Marketing, Consumer Behavior, Buyer Behavior, and PhD-level Consumer Research seminars, demonstrating a broad pedagogical portfolio. He also brings prior instructional experience from the Kelley School of Business at Indiana University and the University of Iowa’s Department of Statistics. Beyond research and teaching, Dr. Kim contributes significantly to university governance, serving as Higher Degree Research Program Coordinator and holding roles on the Research Ethics Review Panel, the Marketing Department Research Committee, and the Education Committee. His integrated contributions underscore his commitment to advancing marketing scholarship, supporting academic communities, and shaping future researchers and practitioners.