Best Research Article Award
| Mazura Jamalai@Jamali |
| Affiliation |
Universiti Utara Malaysia |
| Country |
Malaysia |
| Award Category |
Best Research Article Award |
| Article Title |
A Multimodal Analysis of the Iraqi Candidates’ Strategies of Persuasion: The Provincial Elections as a Sample |
| Journal |
International Journal of Arabic-English Studies |
| Publication Year |
2025 |
| ORCID |
0000-0003-4837-4274 |
| Documents |
13 |
| Citations |
68 |
| h-index |
3 |
| Research Area |
Social Sciences |
| Reference Count |
30 |
| Event |
Global Best Achievements Awards |
| DOI |
https://doi.org/10.33806/ijaes1263 |
Mazura Jamalai@Jamali is a researcher affiliated with Universiti Utara Malaysia, Malaysia, whose scholarly work is associated with the social sciences, particularly political communication, multimodal discourse analysis, and persuasive strategies in electoral contexts. The research article titled A Multimodal Analysis of the Iraqi Candidates’ Strategies of Persuasion: The Provincial Elections as a Sample examines the relationship between visual and textual communication in Iraqi electoral posters.
Abstract
Political persuasion is an important component of electoral communication, particularly in the presentation of candidates and their political messages. This study examines persuasive strategies employed in Iraqi provincial election posters through a multimodal analytical perspective. Six electoral posters are investigated using the theoretical frameworks of Kress and van Leeuwen and Chilton. [1]
Keywords
- Political Communication
- Multimodal Discourse Analysis
- Political Persuasion
- Electoral Campaigns
- Iraqi Provincial Elections
- Visual Communication
- Political Posters
- Semiotics
- Visual Rhetoric
- Social Sciences
- Political Discourse
- Electoral Persuasion
Introduction
Political campaigns use different communication strategies to influence public opinion and establish relationships between candidates and voters. Electoral posters represent an important form of political communication because they combine written language, visual imagery, colour, and symbolic representation. These elements can communicate political identity, ideological positions, and campaign promises within a limited visual space. In Iraq, provincial election posters provide a context for examining how candidates construct persuasive messages and communicate with their intended audiences. Multimodal analysis offers a framework for understanding these interconnected communication strategies. [2]
Research Profile
Mazura Jamalai@Jamali is affiliated with the School of Languages, Civilization and Philosophy at Universiti Utara Malaysia, Malaysia. The research profile presented in this article is associated with social sciences, with particular relevance to political communication, language, visual representation, and discourse analysis. The publication examines the persuasive functions of electoral posters and the relationship between linguistic and visual elements in political messaging. This interdisciplinary research orientation connects language studies with communication research and the analysis of contemporary political practices. [1]
Scientific Background
Multimodal discourse analysis investigates how different semiotic resources contribute to meaning-making within communication. Rather than examining language independently, this approach considers the interaction of images, typography, colour, composition, and other visual features. Kress and van Leeuwen’s framework provides an analytical basis for interpreting visual representation and composition, while Chilton’s approach to political discourse helps explain the relationship between language, political meaning, and persuasion. These theoretical perspectives are relevant to electoral posters because political messages frequently combine linguistic and visual resources to construct candidate identities and influence audience interpretation. [3] [4]
Methodology
The study adopts a qualitative multimodal analytical approach to investigate persuasive communication in Iraqi provincial election posters. The research examines six selected posters through the theoretical frameworks developed by Kress and van Leeuwen and Chilton. The analytical process considers the relationship between linguistic expressions and visual resources, including colour, imagery, and the arrangement of poster elements. These features are interpreted in relation to their potential communicative and persuasive functions. The approach enables the examination of how multiple semiotic modes work together to construct political messages and communicate candidate identities within the electoral context. [1] [3]
Key Findings
The study identifies the combined use of visual and textual resources as an important feature of persuasive communication in Iraqi electoral posters. Its findings indicate that these posters seek to establish a sense of shared identity and communicate promises of change. The interaction between linguistic messages, imagery, and colour contributes to the construction of political meaning and influences how campaign messages may be interpreted. The findings highlight the relevance of multimodality in understanding contemporary political communication and demonstrate how electoral materials function as more than simple sources of candidate information. [1]
Research Contributions
The article contributes to research on political communication by examining how different semiotic resources operate together in electoral persuasion. Its focus on Iraqi provincial election posters provides a context-specific perspective on the construction and communication of political messages. The application of established theoretical frameworks connects visual analysis with political discourse research and demonstrates the relevance of multimodal approaches to election-related materials. The research also provides a basis for further investigation into the relationship between visual representation, candidate identity, political messaging, and audience interpretation across different electoral and cultural environments. [1] [5]
Publications
The featured publication is titled A Multimodal Analysis of the Iraqi Candidates’ Strategies of Persuasion: The Provincial Elections as a Sample. It is published in the International Journal of Arabic-English Studies and is associated with the DOI 10.33806/ijaes1263. The article examines six Iraqi electoral posters and applies multimodal and political discourse frameworks to understand their persuasive features. The journal record identifies Salam Abbas Mahmood and Jamalai as the article’s authors and lists Jamalai’s affiliation with Universiti Utara Malaysia. The supplied researcher metrics additionally report 13 documents, 68 citations, and an h-index of 3. [1]
Research Impact
The supplied bibliometric information records 13 documents, 68 citations, and an h-index of 3 for the researcher’s profile. These indicators provide a quantitative overview of reported scholarly productivity and citation activity. Citation measures can indicate the extent to which publications are referenced by other scholarly works, while the h-index combines publication output with citation performance. However, bibliometric indicators should be interpreted in relation to research quality, disciplinary context, originality, and academic contribution. The featured article also has broader relevance to research on political discourse, visual communication, and multimodal persuasion. [6]
Award Suitability
The Best Research Article Award recognizes scholarly publications that demonstrate academic relevance, research value, and contributions to a particular field of study. Mazura Jamalai@Jamali’s featured publication addresses political persuasion through a multimodal examination of Iraqi provincial election posters. Its use of established analytical frameworks, examination of visual and linguistic communication, and focus on political discourse provide relevant academic dimensions for consideration. The supplied bibliometric indicators offer additional context regarding the researcher’s scholarly activity. A comprehensive award assessment should consider the article’s originality, methodological appropriateness, analytical depth, publication record, and contribution to social sciences.
Conclusion
Mazura Jamalai@Jamali’s academic profile is associated with social sciences and research on political communication, multimodal discourse, and persuasion. The featured article, published in the International Journal of Arabic-English Studies, examines the persuasive strategies used in Iraqi provincial election posters through the analysis of visual and textual resources. Its findings highlight the role of multimodal communication in expressing shared identity and promises of change. The reported research indicators of 13 documents, 68 citations, and an h-index of 3 provide additional information about scholarly activity. The article offers a relevant contribution to the academic discussion of political discourse and visual communication.
External Links
References
- A Multimodal Analysis of the Iraqi Candidates’ Strategies of Persuasion: The Provincial Elections as a Sample
https://doi.org/10.33806/ijaes1263
- Global Best Achievements Awards. (2026). Official Award Website.
https://bestachievements.com/
- Google Scholar Profile.
https://scholar.google.com/citations?user=0ENEy_8AAAAJ&hl=en